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Concert Sponsorchip


John Ernesto
John Ernesto

John Ernesto has been sponsoring Army Field Band concerts for 17 years. As the Marketing and Promotions Director for the Reading Eagle Company in Reading, Pennsylvania, Ernesto has sponsored the Concert Band, Soldiers’ Chorus and Jazz Ambassadors. The concerts “have a positive impact on the community,” said Ernesto. “Anytime The U.S. Army Field Band comes we get great crowds. When we put tickets out, they’re generally gone in two days. The community looks forward to the concerts, and people are always anxious for the next one.”

Ernesto’s most recent sponsoring experience was for a Concert Band and Soldiers’ Chorus concert on November 11, 2013, at the Scottish Rite Cathedral Auditorium in Reading. “It was a great experience!” said Ernesto. “Hosting a concert on Veteran’s Day made it very special.”

Every Army Field Band concert is sponsored by local media, nearby service organizations, or businesses. The sponsor provides a suitable concert site and conducts a publicity campaign designed to fill the venue, while the Department of the Army pays for transportation, meals, and lodging for the musicians. Dedicated sponsors like John Ernesto work behind the scenes to help bring The Musical Ambassadors of the Army to their communities.

If you or someone you know are interested in sponsoring a concert by The U.S. Army Field Band, visit ArmyFieldBand.com and click on Concert Sponsorship.