|Col Jim R. Keene
Since 1946, The United States Army Field Band has brought the Army story into the grassroots of America,
presenting free concerts and forging bonds with the public. A lot of hard work goes into these events, but none of
it is possible without committed concert sponsors. Concert sponsorship may seem daunting at first, but proper
preparation will maximize your efforts and ensure a successful event.
Work with the band’s tour coordinators
Successful sponsorship begins with careful planning and coordination with one of the Army Field Band's tour coordinators. The tour coordinator will answer any questions you may have, and will provide you with a Sponsor Guide to help get you started. You will partner with the tour coordinator to set a date and time for the concert, as well as find a suitable concert venue. Your tour coordinator will meet with you at the concert site months in advance to discuss logistics, promotion,
and ticketing, and will continue to provide guidance and support throughout the process.
Partner with local media, such as newspapers and radio stations, to
help spread the word. They often have access to advertising and ticketing resources that can make the sponsorship process much easier and help attract a capacity crowd.
Printing and distributing tickets will generate interest in the concert, and lets you track the effectiveness of your advertising. Sponsors and co-sponsors who are affiliated with a community newspaper usually have the best resources available to assist with ticketing.
Get the local community involved
This can be one of the most rewarding aspects of sponsoring an Army Field Band concert. Including a color guard and student musicians in the performance helps
draw local interest, inspire the participants, and invest the community in the event. Community involvement is critical, and makes every concert special.
The U.S. Army Field Band relies on the support and commitment of its dedicated
sponsors in every community to be able to accomplish its mission throughout the nation.
With your help, our organization will continue to bring the gift of music and patriotism to the American public. To sponsor a performance by one of the Army Field Band's four performing